China's Creative Industries PDF
By:Lucy Montgomery
Published on 2010-01-01 by Edward Elgar Publishing
China's Creative Industries explores the role of new technologies, globalization and higher levels of connectivity in re-defining relationships between producers and consumers in 21st century China. The evolution of new business models, the impact of state regulation, the rise of entrepreneurial consumers and the role of intellectual property rights are traced through China's film, music and fashion industries. The book argues that social network markets, consumer entrepreneurship and business model evolution are driving forces in the production and commercialization of cultural commodities. In doing so it raises important questions about copyright's role in the business of culture, particularly in a digital age. This insightful book will appeal to post-graduate students and academic researchers in China and Asian studies, intellectual property, cultural studies, film, music and fashion studies, cultural economics and innovation management. People working in the creative industries with an interest in devising strategies for expansion into the Chinese market, as well as people working in the creative industries outside China with an interest in developing successful digital strategies, will also find much to interest them in this book.
This Book was ranked at 19 by Google Books for keyword Computers Technology History Culture best seller.
Book ID of China's Creative Industries's Books is 3M4PwlPV9t4C, Book which was written byLucy Montgomeryhave ETAG "NYYBzFfHwzo"
Book which was published by Edward Elgar Publishing since 2010-01-01 have ISBNs, ISBN 13 Code is 9781849804707 and ISBN 10 Code is 1849804702
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Book which have "168 Pages" is Printed at BOOK under CategoryTechnology and Engineering
Book was written in en
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Download China's Creative Industries Books Free
Download China's Creative Industries Free
Download China's Creative Industries PDF
Download China's Creative Industries Books
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