Brainfluence PDF
By:Roger Dooley
Published on 2011-11-22 by John Wiley & Sons
|Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy, Ways for brands to form emotional bonds with customers, Short, easy to digest ideas that can be accessed in any order, Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts|--
This Book was ranked at 2 by Google Books for keyword Computers Technology Games Strategy Guides best seller.
Book ID of Brainfluence's Books is -1JD5aJft1oC, Book which was written byRoger Dooleyhave ETAG "SmMryrCqSGg"
Book which was published by John Wiley & Sons since 2011-11-22 have ISBNs, ISBN 13 Code is 9781118113363 and ISBN 10 Code is 1118113365
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "304 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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