Get Bold PDF
By:Sandy Carter
Published on 2011-09-01 by IBM Press
A systematic approach to creating and implementing winning social media strategies worldwide - from renowned expert and IBM VP Sandy Carter • •A specific, detailed, patented framework for driving more business value from social media on every continent, in any marketplace. •By an award-winning social media evangelist who has helped make social media work in 60+ countries. •Includes case studies and lessons learned from multiple business segments. •Links with IBM's new, high-profile 'Social Business' initiative. Get Bold offers the most systematic approach to creating a worldwide social media strategy that delivers maximum business value. Drawing on her unsurpassed social media experience in 60 countries, IBM Vice President Sandy Carter details a six-step 'A.G.E.N.D.A.' for integrating social media into any marketing strategy, and building a true 'social business.' Using practical examples and case studies, Carter shows how to: • •Align organizational goals and culture. •Gain friends through social trust. •Engage through experiences. •Network your business processes. •Design for PR recovery. •Analyze your data Get Bold helps you customize social media strategies to reflect the needs and preferences of customers in diverse regions and industries, as well as specific 'lessons learned' about your sectors and markets. Carter doesn't just offer a unique global perspective on social media: she provides 'patterns of success' that help you accelerate strategy formulation for your business. You'll find specific guidance for addressing a wide spectrum of challenges, from reducing cost and increasing revenue to building personalized and consistent interactions across customer touchpoints.
This Book was ranked at 7 by Google Books for keyword Computers Technology History Culture best seller.
Book ID of Get Bold's Books is w4DGJ5wLCCEC, Book which was written bySandy Carterhave ETAG "WPqjpGVLANE"
Book which was published by IBM Press since 2011-09-01 have ISBNs, ISBN 13 Code is 9780132618311 and ISBN 10 Code is 0132618311
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Book which have "267 Pages" is Printed at BOOK under CategoryBusiness and Economics
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